I was so blessed to have to opportunity to go see Christian Rudder, the co-founder of OkCupid and the author of Dataclysm: Who We Are When We Think No One's Looking. He started by breaking down his app and what it means to have vast amounts of data. Data is very important because It can break down what is important for a business and who your target audience is. Rudder used the example of his app, OkCupid, to break down his target audiences. He did an analysis of the ideal ages that men looked for in women and for ages women looked for in men. His results showed that while women looked for men roughly their age, men looked for women around the age of 20-25. Even though it was ridiculous, this helped Rudder and his team develop certain marketing techniques to cater to these people.
The psychology of your audience is everything for a successful business, and using data can give you a strong understanding of it. You can conclude trends and then set up marketing, advertising, and business strategy. I decided to continue my research of data analysis and what it means for businesses. I landed on a website that picks apart how data can aid you. It is split up by Overview (a view of user metrics), Demographics (the identity of your audience), Behavior (comparisons of new and returning visitors), Technology, Mobile, and Users Flow (aesthetic). This website does a great breakdown of this, so you all should check it out!
This event was such an amazing experience and I took what i learned really to heart!
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